Aim to keep your content concise. This doesn’t mean that you have to write a novel. Instead, keep paragraphs short and to the point. Rather than having long walls of text, make sure each paragraph targets one point. Also, consider including titles in your content. Titles often receive the most click-throughs, so you want to use keywords within your titles. Read on for some guidelines on how to create mobile-friendly content.
Concise means minimal
If you want your content to read well on a mobile device, you must make it as simple as possible. This means keeping sentences short and avoiding “robospeak” and gutting your content for mobile. The key is to write for the device’s screen size, because a shorter text will render a smoother reading experience. One of the most common mistakes people make when writing for mobile is to overuse unnecessary words, especially in the headline. A good headline or content summary should be able to explain the content in a concise way and not leave the reader wondering what the heck is going on.
Another common mistake made by marketers is to focus on a single point per paragraph. In mobile-friendly content, the paragraph should not be more than three lines long. Instead, it should be centered on a single point, such as a product. In addition to the length of the paragraph, you should also pay attention to titles. Titles get the highest click-through rates on mobile devices, so make sure to use keywords in your titles.
Colorful
The Internet is becoming increasingly mobile, and the way that users view content is changing as well. According to the Internet Trends Study, consumers spend an average of 3.3 hours a day on mobile devices. In addition, 52.2 percent of all website traffic was generated through mobile devices. To remain competitive, it is imperative that you optimize your website content for mobile use. Here are some guidelines for designing your website for mobile users.
Headings: When designing mobile-friendly content, make sure that they are no longer than 60 characters. Characters that are too long or too short can take up more screen real estate than others. Creating clear URLs is essential for all devices. Use optimised headlines and separate words with hyphens. Your URLs should be short and sweet. The most effective mobile content is rich in content, yet digestible and appealing to the eye.
Engaging
When creating content for mobile users, make sure to keep this in mind: readers are more likely to skim content on a small screen than on a large one. According to the Internet Trends Study, people now spend about 3.3 hours daily using mobile devices to access digital content. In 2018, 52.2 percent of all website traffic came from mobile devices. To stay ahead of your competitors, you must adopt a mobile-first content marketing strategy.
Designing forms for mobile users can be tricky, because many users may not reach the submit button. Keep small text to a minimum. Avoid pop-ups and other distracting elements. Avoid using overly-explicit language and avoiding pop-ups altogether. Instead, use neutral language. Make sure to check your spelling and grammar before you publish your mobile site. In addition, use responsive websites and page designs that can adapt to different screen sizes.
Relevant
A mobile-friendly site is more likely to convert more users than a desktop site, but some marketers don’t bother optimizing their content. In fact, some marketers have yet to make the switch, despite the fact that mobile users are growing exponentially. The first step in creating mobile-friendly content is to understand the nature of mobile reading habits. Then, make sure your content satisfies these habits.
Another essential feature of mobile-friendly sites is the use of short paragraphs. Short paragraphs are more easily digested and can effectively communicate a single point to the reader. Long paragraphs, which inevitably fail to pique the interest of mobile users, are avoided. In addition, use titles. The titles get the most click-throughs and should include relevant keywords. The title is the first part of your text and is often the most read element on mobile.
Relevant to the rest of the article
While words and images are part of any design, creating mobile-friendly content is a technical process. While these elements are part of the process, they are also the most important. Without a catchy headline, your content is unlikely to be read. Today, users are bombarded with content on the web, and the headline is the only way they will know if your article is worth their time.
Another element of mobile-friendly content is its layout. Mobile devices are smaller than desktop computers, and readers tend to follow different study patterns. They typically follow the golden triangle or F-shape study patterns, with their gaze focused on the upper right-hand corner. In contrast, mobile users tend to distribute their gaze equally among the screen, so layouts should be more fluid. Regardless of device, a title should be short and concise.